Marketing: Matching Products to Customers

Small business owners can benefit from learning to match their products to customers at all stages in the relationship-building process. This module explores the different types of products, the key differences between products and services, the importance of matching products to customers, the product life cycle, and the need to develop new products. Each step is explained in detail with examples. This module is essential for both prospective and current small business owners.
Module: FCE-310, Media: OL, Lessons: 1

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