Marketing: Finding Customers and Clients

Marketing involves identifying, getting, and keeping customers and clients. This module explores a five-step process for finding new customers and clients: developing a customer profile, developing a customer database, identifying customer needs, solving customer problems, and finding a market niche. Each step is explained in detail with examples. This module is essential for both prospective and current small business owners.
Module: FCE-270, Media: OL, Lessons: 1

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