The Marketing Plan

A marketing plan outlines the activities a business must do to reach out to potential customers, such as advertising, public relations, and sales techniques. This module identifies the information needed to create a marketing plan that attracts customers to a business. It also describes the elements of the marketing plan and includes a sample marketing plan.
Module: FCE-120, Media: OL; Lessons: 1
Prerequisite: You must have a product or service idea that you plan to turn into a business, in order to successfully complete this course. You will be asked to apply the principles in this course to develop your business concept.


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