Market Research

It is important to understand the current market when deciding whether a business idea is profitable and realistic. This module explains how to analyze the market and make the necessary changes to a business idea to make it profitable. The module includes sample market research documents, which can be used later for assessing any business idea.
Module: FCE-110, Media: OL, Lessons: 1
Prerequisite: You must have a product or service idea that you plan to turn into a business, in order to successfully complete this course. You will be asked to apply the principles in this course to develop your business concept.


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